Miami Swim Week Brings Fashion to the Beach

swimWeekSummer is here and if you’ve spent any time in Miami Beach lately, chances are you’ve seen plenty of plenty of people perfecting their suntan, walking around in swimsuits, or staying cool with a refreshing dip in the ocean. On top of the various “fun in the sun” themed events going on in and around the city, July is also when Miami Swim Week takes place.

Contrary to what its name may suggest, Miami Swim Week has very little to do with most people’s idea of what ‘swim’ means. The annual, week-long event consists of a variety of trade shows, parties, and fashion shows all centered around celebrating major swimwear brands as well as up and coming designers looking to have their original swimwear designs showcased to the masses. The event continues to grow in popularity every year and has attracted some of the largest names in fashion including French fashion heavyweight Chanel.

As with any major fashion event, Miami Swim Week is as much about celebrating the latest swimwear fashion as it is hanging out at the most popular Miami Beach hotel hotspots, restaurants, and clubs sure to be filled with models, photographers, designers, and more. The event begins on July 13th and you can check out the full event calendar at the following link: Z Ocean Hotel South Beach will be in the middle of all the fashion and we’ve got a superb selection of suites to experience. Call 1.877.688.4232 to make a reservation today at our South Beach hotel and get ready to check out all of the amazing designs.